FIELD GUIDE · 12 CHECKS

AI search readiness
before the dashboard.

A tracker can tell you whether a brand appeared in sampled answers. It cannot repair the page that an answer engine could not access, understand, trust, or quote. Start here.

Updated August 22, 20268 minute read

01

Access

  1. 1

    Return useful HTML

    Load the page without relying on a click, login, or long client-side render. The core answer should appear in the HTML response.

  2. 2

    Check crawler directives

    Review robots.txt, page-level robots tags, canonical URLs, and HTTP status codes. A blocked or duplicated page cannot become a dependable source.

  3. 3

    Keep discovery paths current

    Include important pages in a clean sitemap and link to them from relevant navigation or hub pages.

02

Entity clarity

  1. 4

    Name the thing

    State the company, product, service, audience, and category in plain language near the top of the page.

  2. 5

    Keep facts consistent

    Use the same name, description, location, price, and contact information across the site and authoritative profiles.

  3. 6

    Add page-relevant structured data

    Describe the entity that is actually visible on the page. Do not add schema for claims or content users cannot see.

03

Answers and evidence

  1. 7

    Lead with a complete answer

    Before persuasion, give the buyer a sentence that resolves the question: what it is, who it is for, and the relevant constraint or price.

  2. 8

    Make proof crawlable

    Put sources, methods, dates, authors, case details, and limitations in text—not only in images, video, or sales calls.

  3. 9

    Use question-led sections

    Organize pages around real buyer questions. Each section should still make sense if quoted independently.

04

Measurement

  1. 10

    Define buyer prompts

    Track 20–30 questions that real prospects ask, grouped by intent. Avoid generic prompts that would never lead to a purchase.

  2. 11

    Record sources, not just mentions

    For each sampled answer, capture the engine, timestamp, named brands, cited URLs, and sentiment.

  3. 12

    Separate engines and runs

    Do not hide unstable outputs inside one blended score. Compare like with like and repeat samples before claiming movement.

RUN THE CHECK

Find the first gap
on your homepage.

The free scan tests nine surface-level signals and explains every result. It stores no submitted URL or report.

Check my homepage →