THE SHORT ANSWER
What belongs in
SoftwareApplication schema?
Describe the same application a visitor can see on the page: its name, canonical URL, concise description, category, supported operating system, and real offer price. For Google’s software-app enhancement, the current documentation also requires a genuine review or aggregate rating.
PUBLISH IN THREE STEPS
Generate, place, test.
- 01Match the page
Keep every generated claim consistent with visible content. Structured data should clarify a page, not add hidden claims.
- 02Add the snippet
Place the JSON-LD script in the page head or body. Google recommends JSON-LD when it fits the site setup.
- 03Validate and monitor
Run Google’s Rich Results Test, publish, then inspect the URL and watch Search Console for errors.
PRIMARY SOURCES
Rules, not folklore.
DO NOT INVENT PROOF
No real reviews? Leave the rating out.
The result can still describe the software with Schema.org vocabulary, but it will not contain all of Google’s documented required fields for a software-app rich result. Accurate incomplete markup is safer than a fabricated rating, and rich-result display is never guaranteed.
FROM ONE SNIPPET TO FIVE PAGES
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